Zurich/Milan, April 15, 2013: Shepard Fox to do global PR for world’s largest allergy congress taking place in Milan from June 22 to June 26
Shepard Fox Communications has been commissioned to do the public relations for the world’s largest congress on allergy and immunology, taking place in Milan, Italy, between June 22 and June 26. The congress is hosted jointly by the European Academy of Allergy and Clinical Immunology (EAACI) and the World Allergy Organisation (WAO). 7.000 delegates from 90 countries are expected to present and discuss the latest advances in the field of allergy. Shepard Fox is in charge of making the press announcements prior to the event and inviting journalists, as well as running the press activities on-site during the congress, including daily press briefings for the international press corps and interviews with the speakers. The goal of the media relations activities is to communicate the latest findings on allergy to the public across the world.