How we work

We combine strategic thinking, local PR expertise and the right tools to deliver clear, relevant messages that create impact across markets.

Behind all the services we offer, there is one common goal: To turn information into communication.

Communication is accomplished when your words are well chosen and when they are delivered to the right audience at the right moment and with a calculated impact. If there is no impact, there is no communication, it is just information. We deliver communication.

We use the most efficient tools we know of to get your message across: plain language and stories – delivered at the right time and in the right place. We avoid technical terms, buzz words, and power-point language. We help people say the right things to the right people.

Strategic Consulting, Effective Execution, Measurable Results

Shepard Fox Communications delivers the full range of communication services, all the way from developing your PR strategy to hands-on execution and producing tangible results. The author of your press release and Q&A is also the one speaking to journalists about your company and accompanying the interviews of your CEO.

This horizontally integrated one-stop-shopping approach sets us apart from the vertical layers of hierarchy of traditional PR agencies. We deliver a new quality of communications effectiveness.

Local PR intelligence creating global media impact

By adding local Shepard Fox offices according to your marketing or business development strategy, we offer truly international PR and communication services. We build a team custom-made to your PR needs which translates your global message into locally relevant media content that makes the news.

For example, if you are based in Switzerland and want to do new business in Brazil, we develop the corresponding cross-border PR strategy with you and implement the adequate local PR activities in Brazil through our local people on the ground in Sao Paulo.

From information to communication.

Our approach in five steps.

We combine strategic consulting with hands-on execution and local PR expertise to deliver clear, relevant messages to the right audience at the right time – creating measurable impact across markets.

Understand

We analyze your communication needs and put ourselves in the shoes of those you have to reach.

Strategise

We filter information, take away the nebulous and focus.

Create

We apply plain language to tell a story.

Connect

We deliver your story in the best time and place and anticipate the impact of your communication.

Deliver

We prepare for subsequent action.