Zurich, October 25, 2009: “My personal record is 7.39 seconds” says Swiss top skier Didier Cuche
Today Swiss top skier Didier Cuche won this skiing season’s first important championship, the giant slalom in Solden, Austria, which is considered an important test for the Winter Olympics in Vancouver in 2010. The same day he won, a series of ads and advertorials appeared in all Swiss Sunday papers with Didier Cuche promoting the e-bill, an e-banking feature that allows invoices to be received and paid electronically in record time and by one mouse click. This service of complete paperless invoicing is offered by the Swiss Postal Services and the Swiss banks to consumers. – Shepard Fox Communications wrote copy text for the print ads and advertorials used in this campaign that is run all through the winter and skiing season.