Zurich, June 18, 2012: Food allergy sufferers double in the last 10 years – Shepard Fox Communications to promote global Food Allergy Awareness Campaign
Shepard Fox Communications has been commissioned to promote the first global Food Allergy Campaign, launched today by the European Academy of Allergy and Clinical Immunology. The purpose of the campaign is to raise awareness of the sharp increase in anaphylaxis in children, an allergic reaction that is potentially life- threatening. It aims at educating the public to recognise the symptons and its triggers, and to teach methods of how to react in case of emergency. The campaign comprises PR and Public Affairs as well as online activities and ads.
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