Zurich, July 18, 2008: Didier Cuche: “There is always a faster way to reach your goal” – Swiss top skier promotes electronic billing
He’s famous for being fast. Didier Cuche, one of Switzerland’s most successful skiers is now promoting electronic billing, the e-bill, which replaces the traditional paper bill and is received and paid for via e-banking. Didier Cuche features in a commercial that will be aired in Swiss movie theaters. “There is always a faster way to reach your goal” he says right at the start of the commercial, “even when paying bills”. The commercial is part of a greater marketing campaign. – Shepard Fox Communications prepared the announcements of the start of the marketing campaign, wrote and edited client newsletters to billers offering the e-bill and promoted an online game that is also part of the campaign.
Commercial Spot (German), Press Release (German), Press Release (French)