Zürich, January 4, 2011: Shepard Fox Communications to co-host CEO Breakfast on “Personality vs Personality Cult – The Limits of CEO Branding”
With products and services getting increasingly similar and interchangeable, branding and brand awareness have become decisive competitive advantages. To what extent should a company use its CEO to brand itself and its products? How sustainable is such branding when the average tenure for a CEO is constantly decreasing? Apple’s huge success cannot be thought of without Steve Jobs. He is the face and the heart of the company. Can he be taken as an example for rethinking CEO Branding? Should a CEO be the company’s face on facebook? These questions will be discussed by Swiss CEOs during a breakfast hosted by CEO Positions AG, and Shepard Fox Communications LLC. In addition, leading Swiss consultants Aloys Hirzel and Jens Alder will share their views on how personal a connection a company and its CEO should share in public.