Zurich, April 25, 2014: New NESTEA look rocks iced tea market
More natural, more refreshing, stronger brand presence – The new NESTEA labels have hit the shelves in Switzerland and are now being wrapped around NESTEA bottles and cans across all NESTEA markets. They are part of the new Visual Identity System which increases the visibility on shelves and improves flavor navigation. Tests have shown an increase in consumer preference. The new look is perceived as more natural and more refreshing than the previous design. “Shoppers are distinguishing NESTEA more easily from competitors and are associating NESTEA more strongly with naturalness”, says Marcos de la Torre, Brand Director of Beverage Partners Worldwide, BPW, the Coca-Cola Company & Nestlé joint venture that markets NESTEA in Europe, Canada, Russia, and Australia. – Shepard Fox supports BPW with a range of communications services, from internal communications to social media management.