Singapore, October 1, 2010: Bosch and Reckitt Benckiser launch Singapore’s first 30-day money-back guarantee for dishwashers
Starting October 1, Bosch Home Applicances is offering a one-month, money-back guarantee, trial for its 60cm freestanding dishwasher SMS 50E12EU Active Water. The trial includes a complimentary month’s supply of detergent by Reckitt Benckiser. Marketing for the promotion centers on debunking the common South-East Asian misconception that dishwashers use more water than washing by hand. In reality you can save up to 200 litres of water per wash by using a dishwasher compared to washing by hand at an open tap. The Bosch dishwasher promoted uses only 12 litres of water per wash. – All public and media relations for the promotion and awareness campaign are being handled by Shepard Fox Communications in Singapore.