Munich, May 28, 2014: Shepard Fox helps Infineon Technologies communicate benefits of semiconductors in everyday life
Your opinion about your smartphone largely depends on its battery life. Accurate information about the remaining battery can make a big difference in being able to connect the way you want to. Few consumers are aware that a dedicated semiconductor constantly gauges how much fuel you have got left. Infineon Technologies is a leading manufacturerer of these fuel-gauging semiconductors used in many mobile phones. – Shepard Fox supports Infineon Technologies in implementing marketing campaigns that illustrate what a difference a reliable fuel gauging semiconductor can make. The campaigns are intended to inform the company’s existing client base as well as to generate leads of prospects. Although being a highly technical B2B product, the style and tone of the marketing activities largely resemble B2C marketing, proving one more time that the classical B2B vs. B2C distinctions are a thing of bygone times.
Youtube video on benefits of fuel gauging semiconductor Origa 3