Munich, December 12, 2013: Shepard Fox Communications to support Infineon Technologies in its marketing automation drive in 2014
Shepard Fox Communications will be supporting Europe’s top semiconductor company and global market leader in automotive sensors, Infineon Technologies, in its push to generate new sales leads via marketing automation. Marketing automation is rapidly replacing the traditional forms of winning new clients like collecting business cards at trade shows and then following up with those contacts by mail. In marketing automation prospects are scored, based on their web activities, and then followed up with campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Shepard Fox supports Infineon in developing the campaign messaging.