Jackie covers the whole communications range with more than 15 years experience on the agency side, in corporations and as a consultant, working mostly for international companies entering the Chinese and Asian markets. She is a specialist in international sports marketing, fashion marketing, and sports sponsoring and has run campaigns for brands like adidas or Zegna and consulted companies like Siemens in their sports sponsoring activities. Besides being a marketing communications specialist she focuses on both Chinese domestic and international media relations.
jackie.yu@shepard-fox.com