Frankfurt, May 7, 2020: Positive effect of the crisis: Quality media win new subscribers; German FAZ increases reach by 50% – Shepard Fox supports FAZ publishing house via translations of press releases and presentations
A positive effect of the corona crisis is that many readers recognize the true value of truthful information and support the production of quality journalism by becoming subscribers of quality media, thereby reversing the trend of declining readerships among traditional news outlets. The New York Times and Financial Times are seeing rising numbers of subscribers, so do Swiss NZZ and German FAZ, the latter of which has increased its digital reach by 50% during the crisis so far. – Shepard Fox supports the FAZ publishing house in translating its press releases and presentations for international audiences, especially for potential advertising clients and other business partners.