Zurich, July 17, 2008: Marketing and PR campaign for the electronic bill launched – Shepard Fox Communications wins PR account after competitive pitch
A new marketing and PR campaign for the electronic bill was launched today. It is the biggest campaign to promote the use of the so called e-bill in Switzerland to date, comprising a new logo, a new website, online games, print-ads, TV spots and extensive public and media relations work. Following a competitive pitch, Shepard Fox Communications was commissoned by the Swiss banks’ financial transaction provider Telekurs Paynet AG and PostFinance (Swiss Postal Services) to develop the PR strategy and to implement all PR and media relations measures.