Munich, March 16, 2021: How did the pandemic affect innovation? Shepard Fox supports European Patent Office in communicating latest innovation trends via global media campaign across Europe, the US, China, Japan and South Korea
Statistics published today by the European Patent Office (EPO) show that innovation in healthcare drove patenting activity in 2020: Medical technology was the leading field for inventions in terms of volume, while pharmaceuticals and biotechnology were the fastest-growing areas. Despite the pandemic, the overall number of European patent applications filed in 2020 was nearly on a par with the previous year’s. As in 2019, the strongest increases among the top ten countries came from China and South Korea. – Shepard Fox supports the European Patent Office in communicating these trends in innovation via a global communications campaign comprising the development of localized country-specific content as well as local media outreach campaigns in the United States, China, Japan, South Korea, Italy, Spain, Portugal, the Netherlands, Belgium, Switzerland, Poland, Denmark, Sweden, and Finland. The campaign includes the creation and distribution of press releases in the respective local languages, arranging interviews with the Chief Economist and other EPO experts and tier-1 media, spanning TV, radio, business, general as well as trade media outlets, and media monitoring and analysis.
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