Zurich, October 22, 2018: Swissquote becomes first bank worldwide to enable its clients to participate in Initial Coin Offerings (ICOs) – Shepard Fox supports first ICO with integrated launch communications
Swissquote, the leading online bank in Switzerland, today became the first bank worldwide to offer its clients the opportunity to participate in Initial Coin Offerings (ICOs), a new way for companies to raise money via crowdfunding using blockchain technology. Up to now, in order to participate in an ICO, investors needed to understand blockchain technology and own a blockchain wallet. With the new Swissquote service, this is no longer required. Clients can purchase coins issued by a company directly against Swiss francs, using their trading account. Swissquote selected the Swiss start-up company LakeDiamond for the first ICO available on its platform. The spin-off of the EPFL (Swiss Federal Institute of Technology in Lausanne) produces high-grade diamonds in laboratories with specialized reactors, for demanding industrial applications such as watch movements, lasers, or transistors. – Shepard Fox helped stage the ICO by preparing integrated launch communications, developing the story-line, creating and distributing the news release in English, German, and French, answering media requests, and arranging media interviews for both the bank and the start-up company.
News Coverage Le Temps (French)
News Coverage Forbes (English)