Zurich/New York, April 28, 2014: XL Group gets personal with a new multi media marketing campaign – Shepard Fox supports global insurer by localizing ads for regional and national campaigns
With headlines such as “Scott wants tech firm to share firewall” or “Lorraine seeking company to share her umbrella”, global insurance company XL Group has launched a new marketing campaign called “personal.” The ads feature XL’s own underwriters and risk engineers across print, online trade publications, and social media, looking for a partner, mimicking personal ads. The campaign was developed by XL Group’s internal Communications & Marketing team. Shepard Fox Communications supported the team by localizing the copy text of the ads for the various regions and countries in which XL Group is insuring clients.