Lausanne, February 4, 2013: Shepard Fox Communications wins contract for international PR for leading Swiss online foreign exchange trader MIG Bank
Following a competitive bid, Shepard Fox Communications today has been commissioned to provide ongoing PR and media relations support to MIG Bank, Lausanne, one of Switzerland’s leading banks specialized in online foreign exchange (Forex) brokerage services. Shepard Fox will be in charge of building media relations with key journalists of both trade and business media, developing media content and messages, as well as creating and distributing press releases, and organising interviews and speaking opportunities for the CEO and Chief Economist. The assignment includes local media relations activities in Italy, the UK, Switzerland, Spain, Hong Kong, which Shepard Fox will be providing through its offices in Milan, London, Zurich, Madrid, and Hong Kong.