Zurich, May 26, 2011: Shepard Fox Communications wins PR account for Location Promotion of Switzerland in Germany
Shepard Fox Communications has won the PR account for Location Promotion of Switzerland in Germany assigned by the Swiss Trade and Investment Promotion Agency. The PR mission is to promote investment in Switzerland by German entrepreneurs, companies and investors. The Swiss Trade and Investment Promotion Agency is part of Osec, the state agency for promoting exports and imports and for the promotion of Switzerland as a business location. „Despite being neighbours, many German companies still associate Switzerland with mountains, chocolate and watches. But, not with leadership in innovation, best-in-class research or technology clusters. We want to change that perception by a targeted PR campaign“, said Dr. Katja Feige, Chief Representative of Osec in Germany.