Ivy was born in Hong Kong and educated in the US. She has 20 years experience working in Asia with 10 years living and working in China. Formerly a general manager for a global PR firm which expanded rapidly in Asia during her three year tenure, Ivy now heads her own firm in Shanghai with a broad range of clients. She specializes in brand building, communication strategy, and issue/crisis management. Ivy also is a sought after guest lecturer on PR and doing business in Asia at Chinese universities and has won several industry awards.
ivy.soon@shepard-fox.com