Munich, November 9, 2009: PAYBACK, Europe’s leading customer loyalty program, wins up to 20,000 new members every week
Customer loyalty programs are becoming increasingly significant, especially in the retail and travel & transportation sectors. What was a marketing tool in the past has evolved into an essential part of a company’s core business. In the airline industry loyalty programs play a major role in the decision making process of customers who choose an airline based on frequent flyer programs as well as on price and scheduling. To run their bonus program, Payback uses an IT platform and solutions developed by Loyalty Partner Solutions. To market their services across Europe, Loyalty Partner Solutions has developed a new series of leaflets, flyers and case studies. – Shepard Fox Communications edited the contents, copy texts and headlines used in those print brochures.
Case Study PAYBACK (English), Loyalty Partner Solutions Brochure (English)